Nothing new in Jakob Nielsen's new article, it is pretty much same what SEO and Analytics community has been advocating for years. Unique visitors are not an effective way to measure traffic, you will most likely wish getting most of the traffic from loyal users and search engines.
However, in his latest article, Reduce Bounce Rates: Fight for the Second Click usability guru Jakob Nielsen definitely undermines the value of social networks. He believes traffic from Digg is of "low value” as diggers are notoriously fickle and leave the site immediately, once they've satisfied their idle curiosity.
I think it is not the case, diggers are witty, they don't waste their time. You must have interesting and relevant content on your website to engage your visitors with website.
Do you believe in Jakob Nielsen? Post your comments here.
Tuesday, 1 July 2008
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