I joined Adido after studying marketing at Southampton Solent University and throughout my three years there we not once taught about online marketing techniques. Given the growth in online spending in the last few years it now seems strange why we didn’t even cover some of the basics of online marketing.
Given the current financial climate, I’m glad I know about online marketing now but wonder why more companies don’t make more use of effective online marketing strategies which can help businesses outperform the competition and stay ahead of the game?
The growth of the internet within our homes, work and education has brought many very distinctive benefits to marketing. Online marketing lowers costs of distribution to a vast amount of people, and can bring you an immediate global audience if you want it (although most SMEs still need to have a local presence).
Traditional marketing is normally the most expensive way of advertising and in the current financial climate businesses are trying to cut back on costs. However I’ve learnt that Search Engine Optimisation (SEO) and Pay Per Click (PPC) are both online marketing methods which can be controlled in-house where the out-goings and results can easily be monitored.
I’m not the only one who thinks that traditional advertising is on its way out, Wikipedia also agrees that online marketing is cost effective;
“Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. (Wikipedia, 2008)”
So can the traditional marketing methods be repaired and make a come back?
Well…I’m not too sure about this question, working alongside SEO and PPC professionals has made me realise that these methods are easier, more cost effective, save time, have a better response rate and can reach a vast audience with a click of a button. However, I’ve also learnt that most people need some help from an SEO/PPC professional to get the best results (like us!)!
I’m not saying that the traditional marketing methods do not work anymore as they do for specific products and brands, however for most SMEs I would definitely recommend using online marketing techniques first to get the most from smaller budgets.
Given the current financial climate, I’m glad I know about online marketing now but wonder why more companies don’t make more use of effective online marketing strategies which can help businesses outperform the competition and stay ahead of the game?
The growth of the internet within our homes, work and education has brought many very distinctive benefits to marketing. Online marketing lowers costs of distribution to a vast amount of people, and can bring you an immediate global audience if you want it (although most SMEs still need to have a local presence).
Traditional marketing is normally the most expensive way of advertising and in the current financial climate businesses are trying to cut back on costs. However I’ve learnt that Search Engine Optimisation (SEO) and Pay Per Click (PPC) are both online marketing methods which can be controlled in-house where the out-goings and results can easily be monitored.
I’m not the only one who thinks that traditional advertising is on its way out, Wikipedia also agrees that online marketing is cost effective;
“Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. (Wikipedia, 2008)”
So can the traditional marketing methods be repaired and make a come back?
Well…I’m not too sure about this question, working alongside SEO and PPC professionals has made me realise that these methods are easier, more cost effective, save time, have a better response rate and can reach a vast audience with a click of a button. However, I’ve also learnt that most people need some help from an SEO/PPC professional to get the best results (like us!)!
I’m not saying that the traditional marketing methods do not work anymore as they do for specific products and brands, however for most SMEs I would definitely recommend using online marketing techniques first to get the most from smaller budgets.
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