The Adido Digital Blog

Unfortunately the search team at Adido couldn't make it to SES London this year for a variety of reasons. Thankfully the good folks in the digital world of Twitter have done a sterling job tweeting about the great sessions that have been run by the top SEOs from across the world.

The tweet stream for the official hashtag #seslondon for the event is fast moving and getting the juicy bits of info from the talks is hard. So... we've put together the top tweets from the day for those of you that didn't get to go and for those lucky people who are there but who couldn't see every session.

• Measure of Brand Engagement = (visits with brand terms + direct) / (total search + direct) from Google's ex Head of Analytics - http://twitter.com/AndrewGirdwood/status/9187043309

• Only 1 in 4 queries deliver successful results - 42% of queries require 2 or 3 keyword refinements - http://twitter.com/thehacksaw/status/9183735278

• It’s easier to double your conversion rate than it is to drive more traffic to your website, so why focus on driving traffic? - http://twitter.com/tamaragielen/status/9183747393

• Per visit value" compare the average SEO visitor's worth to, say, display or email - http://twitter.com/AndrewGirdwood/status/9187415629

• Google's ex-Head of Analytics suggests >50% is a high bounce rate. <25% is a low one - http://twitter.com/AndrewGirdwood/status/9187364694

• Only 1 in 4 people get the results they want from search. 15% abandon. 14% re-query. - http://twitter.com/LeilaPan/statuses/9186273943

• PPC spend 89.25%, SEO distribution of clicks 89.47% @randfish - http://twitter.com/smarketer/statuses/9185134756

• "Percentage pages yielding search traffic" is a valid SEO metric from @brianclifton High is good - http://twitter.com/AndrewGirdwood/status/9187193901

• 74% of tweets are by 5% of users - Real Time Search - http://twitter.com/TheGrok/status/9180544416 

• If you take a site that’s been well optimised for both PPC and SEO, the conversion split is 70/30 - for the highest converting phrases people look to the sponsored results for transactions and deals. - http://blog.freshegg.com/ppc-seo-showdown-ses-london-2010-recap_2874

• 30+ GA add ins - http://www.bryaneisenberg.com/2009/10/google-analytics-plugins-hacks/

• Bing has webmaster tools too! - http://www.bing.com/webmaster

• Managing 2 simple ad campaigns would take sme's 31 hours per month - http://twitter.com/ChrisCalitz/statuses/9193519451

• 10 expert tips on email marketing - http://twitter.com/fionacullinan/statuses/9194085915

• Teddie Cowell: The proportion of companies who are tracking PPC ROI has increased from 33% to 45%, SEO 20% to 35% - http://twitter.com/peteyoung/statuses/9193152207

• Only 45% of companies track their paid search properly - are the 55% stupid or do they just like the smell of burning money? - http://twitter.com/guylevine/statuses/9193179844

• Teddy Cowell: 49% of respondants dont know how effective their social media campaigns were #seslondon Thats a bit worrying - http://twitter.com/peteyoung/statuses/9193095074

• “If you’re not getting half of your traffic or more through search, then you are doing something wrong!” - http://twitter.com/dericloh/status/9192196650

• David Fairhurst tells us that average abandonment rate is around 60% for e-commerce websites #seslondon - http://twitter.com/adcenter/statuses/9190133457

• Brian Clifton: the value is in the analysis not in the data collection - http://twitter.com/sjachille/statuses/9187488107

Looking forward to more from everyone today! Day two highlights will be posted tomorrow...