What's in a name? $1 million if you're lucky!!!

Getting the right domain name is always important, but it seems that if you get it right, you can get it REALLY right! The domain name www.cruises.co.uk has just been sold for a wallet busting $1 million (£560,000!) to a German travel company. This beats the previous record of £120,000 for recycle.co.uk.

Now, I can understand that a domain might be worth a lot, but who actually types in website address nowadays? Surely most people would enter 'cruises' into a search engine and see what comes back, rather than go to a website address? Maybe I'm wrong, but it does seem strange that a domain could be worth that much. If that's worth $1 million, it begs that question how much certain keywords and key phrases are worth? How much for example would the word 'cruise' be worth if you had top positions on the search engines ?

Talking of domain names, if you want to know how to make it B I G in domains, this guys is worth reading about. Say hello to Kevin Ham the man who made $300 million from domain names.