Mind the Gap – How short term compromise can lead to long term losses

Often clients will compromise on design or development due to budget restraints. While this is reasonable (none of us have bottomless wallets), it can often lead to long term costs that will have client and developer alike banging their heads in frustration.

Early on, the cost of creating a website can seem intimidating. You take a look at your budget and decide to compromise on quality in the short term. You can always fix it later, right? Wrong. You should always strive for the website you want rather than the website you can afford.

Ok so you can’t just make money appear out of thin air. Sometimes your budget is stubborn – you just can’t budge it. But if you can, you should seriously consider it. Don’t design twice when you can get it right the first time. Aside from the cost of having a site redesigned, you have the change of corporate image to consider. Your corporate image is an ever evolving beast, and is determined by, among many other things, the look and feel of your website. You don’t control your image directly – it is the sum of your marketing efforts.

So if you change that website, it will change how people perceive your business. And that should always be the primary motivation for redesigning your piece of the internet – change because you want to, not because you can afford to. And if you want to, why settle for less the first time round?

Of course, it’s all well and good to say “don’t compromise on quality”, but what does that actually mean? Well there are several ways this can happen, from accepting the first design given to you (even if it isn’t really right for you) to designing the site yourself. The latter may seem like a great way to cut costs. After all, who knows what you want better than you?

But if web design was that easy, then we wouldn’t have web designers, just web developers. Often when a client does all of their own design work, one of two extremes occurs: either the site looks bland and uninteresting, or it looks overcrowded and complex. And often the pitfalls of designing your own work have nothing to do with ability or lack thereof. It often comes down to objectivity. Something which a third party has, but you don’t. A full time web designer is used to designing quickly and not attaching too much sentiment to their work. They spend their career observing the strengths and weaknesses of every website they see, and you’d be a fool not to take advantage of that depth of knowledge.

Just remember that while it may seem like a short step to improve on your website later, that short step can quickly become a gaping hole that will swallow up your budget. Better to plug the gap early on and avoid long term costs.

Website Planning - A Developer's Perspective

As any of the designers/developers at Adido will tell you, it is important to plan ahead. Knowing what you want is an important part of the web design and development process. But what are the differences between the two and how to they relate to each other? Let’s look at a real world example here at Adido, using Paul, Jamie and Ross.

Paul is a web designer. His job is to tell us how the website will look. He has an eye for detail and brings his artistic talent to bear on any project he works on. After some discussion with the client and a few concept designs, Paul will produce an image that looks like a finished website.

Jamie (that’s me) is a front end web developer. My job is to take Paul’s work and pass it onto the development team in a form that they can work with. Basically I create a website to look like Paul’s design. If it was a building, my end product would be an empty structure with no plumbing, no electric. It looks, however, like a finished product.

Ross is a web developer (in fact he’s the boss of development). Ross’ job is to take my website and make it work. Again, using the building analogy, Ross puts in all the plumbing, wiring and generally makes the building/website functional. Nothing much changes visually, but the website will actually start working as intended.

Every change that one of the three makes can affect the other two. Ross can’t add new pages without making sure Paul has a design for them, just as Paul can’t add pages into the design that haven’t been agreed upon by the development team. Without clear boundaries there are a thousand ways a developer and designer can start treading on each others’ toes.

The most important thing to know before you start creating a website is to know what it will do. Where does this link go? What should this button do? What text boxes should be on this form? If you know all this, then Paul can create a design that incorporates every facet of the finished website. Jamie can build the website with development in mind, and Ross can work efficiently without having pages redesigned to incorporate functionality that wasn’t thought of in advance.

What happens if you do not plan ahead? Designers and developers will trip over each other making changes and progress will slow while every change is run by the client repeatedly. And at the end you might have a website that makes a lot of noise but doesn’t go very far. This blunderbuss of a website will cost a great deal more than it should have.

An example of how a poor website can effect your business - a business leaders point of view

As a fellow business leader, I wanted to share with you how a badly designed website or a poorly updated website can seriously affect the bottom line of your business when it comes to gaining new contracts.

Back in 07, I was with a new client discussing their website, and as part of the brief I asked how the current old site has affected their business. They told me how they lost a large contract with plenty of ongoing work due to the fact they had an old, outdated and poorly designed website, which was not good as they were in the process of growing their business and this contract played a large part of this growth.

Let me share with you how this happened. The website had not been updated in years, they had no control over it and the design was seriously dated and looked very unprofessional. As they tendered for this new contract, all was going well, in fact they were about to sign on the dotted line except they needed the approval from the Board of Directors from the holding company (this should have been only a pen pushing exercise) as my client was the preferred supplier and was going to be appointed the contract. The Board of Directors on this occasion decided to look at the website of my new client to check out who they were, and when the saw the old website they stopped the contract and enforced that a new company was found.

Now this is only one example that they were told about, god knows how many more they could have lost due to a poorly designed outdated website, this when they brought us in to solve this.

Businesses must realise that their website is a critical part of their brand and cannot afford to take shortcuts when designing their website and having control over it.